WHO WE ARE
We’re Sal and Lisa, and we started this company because we wanted our child to have healthy food that best supports his development, that he is excited to eat. We want him to see food as something fun and joyous, and to build lasting and important memories from us sharing food as a family. We wanted convenience, without compromise, and we wanted to empower parents everywhere to feel confident making decisions about their child's nutrition and development.
Our name, Omami, comes from the Arabic words ‘ummah’, ‘umm’, and ‘umumah’ which mean ‘community’, ‘mother’, and ‘motherhood’ respectively, and the Japanese word ‘umami’, which describes foods with a savoury taste outside of sweet, sour, salty, or bitter. These concepts all speak to the inherent joy in sharing meals with our children. Everyone is capable of being a great parent, no matter how out-of-control or overwhelmed they feel.
We're here to help by creating blends that are nutritionally-optimised, celebrate flavour and texture, are made in small batches and delivered right to your door. We want to make it as easy as possible for you to feed your child nutritionally-dense and delicious food, so that you can focus on making magic at mealtimes.
ORGANIC BABY FOOD, DELIVERED.
There’s a lot of baby food on the market that as grown ups, we wouldn’t consider eating. Ever wondered how it sits on a shelf, unrefrigerated, often older than the baby itself? Commercial baby food is watered down, packed with preservatives and boiled beyond recognition, destroying nutrients, vitamins and completely compromising taste and texture. We’re here to spark change in the industry with our cold-pressed HPP process.
30+ ORGANIC INGREDIENTS, AND GROWING.
Our blends are made using only the best organic whole foods to help your baby develop and grow – vegetables, fruits, spices, herbs, pulses, legumes and healthy fats.
We never use concentrates.All our ingredients are freshly prepared, gently steamed and blended to preserve the maximum amount of nutrients.We don’t use any of the 14 major allergens in our baby food, which we are super proud of. If your baby has a major allergy, be aware we cannot guarantee that traces may not be present, but we’re working on it.
Our cold-pressed process uses pressure (not high heat or chemicals) to pasteurise our food and kill any bad bacteria. This is what keeps our product fresh and packed with all the goodness your baby needs, while maintaining textures, taste and colour.
We want to empower the next generation to share a love of food. We know it’s going to take a lot of hard work and graft, but we are committed to supporting families around the world in the early years of their babies lives. We hold ourselves to these values, and hope you’ll hold us to them too.
STAY TRANSPARENT - We believe in the power of truth.
STAY PASSIONATE - We care about food, people and the planet.
STAY INCLUSIVE - We accept and support every parent and every child.
STAY INNOVATIVE - We never stop learning. We listen and adapt.
STAY SIMPLE - We will always put your baby first.
At Omami, we believe in the power of the truth. We respect the planet and will always stay open about our journey.We use HPP (a cold water pressure system) to pasteurise and preserve our baby food. It’s much more environmentally friendly than the traditional chemical and high heat processes, since it only uses electricity and recycled water.Unfortunately, at the moment HPP is not possible in compostable or glass packaging, so our hands are tied to using plastic. We’ve made sure that the plastic is BPA free and widely recyclable,just like the rest of our boxes and additional packaging.We are staying on top of innovation in the packaging industry and will do our best to switch to plastic free on our journey soon.
We hate plastic, and we know you do too. Currently our hands are tied with our HPP process, but if you know of any alternatives that you think we should consider, please get in touch at firstname.lastname@example.org
We use a NiceCube insulated packaging system. It's 100% recyclable, made from paper, which can be disposed of in your recycling bin at home. It keeps all our products below 5*C for 24 hours. We fill them with gel packs to keep this extra chilled, which you can re-freeze and use in picnic baskets, for bumps and bruises or any other icy needs. If you'd like to recycle the gel packs, simply cut the corner of the pack and pop the contents in the bin, and recycle the outer film.